Banca Popolare di Sondrio is pleased to announce its new exclusive partnership with MyLivignoPass, the innovative card promoted by Livigno Next – the Tourism Promotion and Development Agency of Livigno – designed to enhance the experience of residents, workers, and visitors by providing simplified and advantageous access to a wide range of services, activities, and experiences in the area.

With MyLivignoPass, experiencing Livigno becomes simple and sustainable: travel on local public transport, access the cross-country ski trail, visit museums and cultural sites, and enjoy priority when booking and registering for local events. For residents, the pass also serves as a travel ticket for the Munt la Schera Tunnel towards Switzerland.

The card will be available in both physical and digital formats, thanks to the dedicated app that allows users to view, purchase, and automatically load services onto the card, ensuring an intuitive and personalized experience. To support the project, a loyalty program will also be launched, enabling MyLivignoPass holders to collect points with every use, which can be converted into additional benefits and exclusive services.

MyLivignoPass embodies a new way of experiencing Livigno: a card that combines simplicity, innovation, and privileged access to the most authentic experiences our territory has to offer,” says Luca Moretti, President of Livigno Next. “It is a tool designed for everyone: for residents, who can move around and access services more conveniently; and for visitors, to whom we want to offer authentic experiences that leave a lasting impression. The card allows people to experience Livigno as never before — it is an invitation to discover the truest soul of our territory through carefully curated, often exclusive experiences. It is the key to connecting with everything that makes Livigno unique: nature, sport, culture, traditions, and hospitality — a mix that makes every stay truly special. For our community, it represents an important step towards the future, where digitalization and exclusive services become an integral part of hospitality and quality of life. Livigno is strengthening its vocation as an international destination, capable of combining tradition and innovation while offering an increasingly complete and distinctive experience.

"This initiative strengthens the role of Banca Popolare di Sondrio as a strategic and active partner in the development of the territory, and takes on even greater significance in view of the Milano-Cortina 2026 Winter Olympics, for which Livigno will be one of the host locations.
'The partnership with MyLivignoPass represents an important opportunity for us to support the local community and enhance the experience of the many visitors who choose this destination,' said Pierantonio Nolo Belina, Deputy General Manager of Banca Popolare di Sondrio. 'Livigno is a destination in constant evolution and, with the 2026 Olympics on the horizon, we want to help make it an international showcase by offering efficient and innovative services that reflect our approach to banking. Through this collaboration, Banca Popolare di Sondrio strengthens its role as a strategic partner for the region, supporting solutions that foster its economic and social growth.