DMT SUPPORTING LIVIGNO, OLYMPIC CITY IN 2026

DMT SUPPORTING LIVIGNO, OLYMPIC CITY IN 2026

22/01/2025

No matter the time of year, Livigno is the perfect stage for sports enthusiasts. Whatever the discipline, this destination—framed by the stunning Alpine areas of Mottolino and Carosello 3000—is a paradise for all fans of sports tourism.
For this reason, the cycling shoe brand DMT has partnered with Livigno—a key player in the 2026 Winter Olympics—for the next three years (2025-2027), developing a shared strategic project.

During the 2026 Olympics, Livigno will be one of the host locations for the Five Rings event, as well as one of the sites awarding the highest number of medals, with 26 titles up for grabs.
All of this will be carried out with a clear focus on sustainability. The Olympic Village will be built by utilizing and modernizing existing accommodation facilities, ensuring low environmental impact improvements that will remain operational even after the Games.

The DMT brand, headquartered in Bonferraro di Sorgà, will partner with Livigno—which records over 2 million visitors between summer and winter—in various events and experiences throughout the year, remaining active daily with marketing and communication activities.

"Livigno has a strong sporting DNA," commented Luca Moretti, President of Livigno Next. "It’s a unique way of living sport, seamlessly blending the daily lives and goals of elite athletes with those of enthusiasts from all over the world, thanks to a mix of cutting-edge facilities. This is the context in which the partnership with DMT fits: two excellences coming together to offer everyone who experiences Livigno, whether for a week or a year, nothing but the best for their sports journey."

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Known for winter tourism, as temperatures rise Livigno becomes a heavenly place for those who love cycling - the sector in which DMT centers its business - given the presence of the adrenaline-filled bike parks, gravel trails for slow tourism, and the legendary roads of the Giro d'Italia, with climbs that have made sports history. It is no coincidence that in summer several professional athletes from every corner of the world choose this area to train, benefiting from the 1816 meters of altitude

Partnering with a destination of excellence like Livigno means further enhancing our prestige on both a national and international level," said Dante Luisetti, General Manager of DMT. "Through this collaboration, we aim to strengthen our presence in a region that is a true training ground for cyclists of all levels, from amateurs to professionals. Beyond sharing their work ethic, Livigno is incredibly active when it comes to events and initiatives—it never stops, just like our company. That’s why we can’t wait to start working together."

 

 

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